The Retail Programme connects consumers and retailers in a shared commitment to dignity, justice, and responsible sourcing.
A Practical Way
to Turn Values
Into Daily Action
Every
Choice Is
a Signal
These are not small decisions. They shape economies. They sustain systems. They reflect our values.
As South Africans, we know: Systems of injustice do not exist alone. They are supported, over time, through everyday participation.
But the same is true in reverse:
When we choose differently,
we create change.
At the heart of the programme is the "We Support Humanity" Pledge, a voluntary commitment to align business practices with dignity and responsible sourcing.
This is not about perfection.
It is a journey.
Strengthening ethical sourcing
Reducing reliance on harmful supply chains
Prioritising local and responsible alternatives
Offering transparency to customers
What a business
stands for
What your purchase
supports
How It
Works:
From Principle to
Everyday Experience
This programme is designed to be
simple, visible, and
practical.
Retailers & Restaurants
- 1Join the pledge
- 2Receive in-store Point-of-Sale and digital materials to declare your store an "Apartheid Free Space"
- 3Begin aligning procurement practices
- 4Become part of a growing national network and global solidarity community
- 5Promote this initiative on all your marketing and social media platforms.
For Consumers
- 1Identify participating retailers
- 2Make informed purchasing decisions
- 3Support businesses aligned with your values
- 4Share awareness within your communities
This creates a powerful feedback loop of aligning your values > to your behaviours > creating impact
In-Store
Experience:
Where Values
Become Visible
They Communicate to Customers:
- This business has made a conscious commitment
- This space supports dignity and responsible choice
- Your choice matters
Download the No Thanks! app
to instantly identify which brands
and products to boycott
Shopping Becomes Participation
What "Apartheid-Free" Means
"Apartheid-Free" is not a claim of perfection. It signals a values-based commitment to:
Avoid contributing to injustice
Improve sourcing and supply chain over time
Focus on ethical and local alternatives
Act in alignment with human dignity
Why This
Matters?
Retailers do not operate in isolation. Consumers do not choose in isolation.
We shape each other.
Together, we can:
- Shift demand
- Influence supply chains
- Build a more responsible economy
This is not about short-term gain.
If your business aligns with dignity,
responsibility, and conscious choice:
Join the Retail Programme.
Start With a Conversation
Frequently Asked Questions
- Display programme materials
- Align with the pledge
- Take gradual steps toward responsible sourcing
- Voluntarily promote this initiative across marketing and social media platforms
- Enables informed decision-making
- Provides visible ethical alternatives
- Creates a way to participate in meaningful change
- Reviewing supply chains
- Reducing links to harm
- Exploring responsible and local product alternatives
- Builds trust with conscious consumers
- Strengthens brand credibility
- Aligns with evolving consumer expectations
Participating Retailers
Supporting Humanity
Each participating retailer represents a step toward a more conscious and responsible economy.
Mi Amor
Flame Grilled
Every purchase is a decision.
Every decision is a signal.
Together, we shape the future.
